Understanding the problem The proposal How it works

Our strategy is for NWP to provide subtle sponsorship of relevant products.

Many products in the market today associate themselves with rural Britain by having idyllic images of the countryside on their packaging. As well as creating strong associations between the product and the countryside these images also feed popular notions of what a beautiful country side should look like.

By inserting wind farms in these images the notions fed to the public will include wind farms. Over time this will convey wind farms to be an integral part of the landscape much like dry stone walls, wind mills, telegraph poles and farm barns.

In turn, the general public will grow to see wind farms as a way to make rural landscapes closer to their quintessential ideal and when confronted with the possibility of living near one they will instinctively support it.