Understanding the problem The proposal How it works

On one hand our campaign exploits product packaging as an untapped channel on which to make use of product placement.

The use of product placement is known to be as effective as huge advertising campaigns. The industry has however become aware that the recent saturation of product placement in films and tv programmes has been detrimental to its effectiveness.

Using a new medium will revitalise the use of product placement and possibly result in the effectiveness which achieved 80% sales increase when the tactics were first used on films.

In this case, such effectiveness will establish wind farms as an integral part of the British rural landscape.

Unlike product placement, the subtle graphic changes to the products packaging will benefit both parties. Careful choice of products and an unintrusive representation of wind farms will promote wind farms as well as associating the product to renewable energy.